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As intangible assets continue to grow as a portion of company value, revenue, and future wealth creation, so too does the reliance on trade secrets. In this 75-minute program, expert attorney R. Mark Halligan will bring much needed business and valuation clarity to a company’s trade secrets and how the changing nature of our economy has increased their importance.

Mr. Halligan will cover what every IP counsel and business valuation analyst needs to know about trade secrets in the increasingly knowledge-based global economy. This webinar will address how “traditional” valuation techniques can be used to arrive at the stand-alone value of trade secrets and will draw attention to the necessity of improving methods and practices to effectively safeguard a company’s most valuable asset: its trade secrets.

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The information, analysis and opinions expressed in the webinars, podcasts and/or congress presentations are solely those of the presenter/author, are not reviewed by the Institute as to content or accuracy, and are not endorsed by CBV Institute or any of its Members.

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