During this webinar you will learn:
- How B2B marketing is different than B2C marketing
- The basics of marketing
- An overview of content strategy and why content is important
- Where to source information and how to manage it
- An overview of the top 5 Social Media channels: LinkedIn, Twitter, Blogging, Facebook and YouTube: what they are and some best practices
- A focus on LinkedIn and how you can leverage this tool to build relationships and turn “cold calls” into “warm introductions”
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The information, analysis and opinions expressed in the webinars, podcasts and/or congress presentations are solely those of the presenter/author, are not reviewed by the Institute as to content or accuracy, and are not endorsed by CBV Institute or any of its Members.